Here is a very fine comic scenario by Ernest Bramah, poking fun at the popular magazine trade. Bramah himself was for a time the secretary to Jerome K. Jerome, who was the editor of the London magazine To-Day.
The Bystander, v8,
p. 519
December 6, 1905
"While you
Wait"
Editorial Office of
the Gigantic Monthly and seven other magazines; Tip-Top Bits and twenty-five
other journals; the Morning Trumpet, etc. etc.
Editor-in-Chief seated
at desk. Lady Secretary writing from his
dictations. Enter Mr. Newman, nervously.
Editor (to Mr. Newman):
One minute, if you will excuse me. (Continuing dictating to Secretary):
" — you will then proceed to St. Petersburg and wire us a column of
bright, chatty interview with the Tsar and another with Count Witte, in both of
which you will kindly bring the Morning Trumpet prominently before their
notice. During you two days' residence
in the capital you can also do a series of thirteen authoritative articles on
'Russia from the Core'; a few light pages for the Tip-Top with titles such as,
'The Humour of Anarchy,' 'What it Feels Like to be Frozen to Death,' and so forth,
and photograph anything of interest for the Gigantic. If time hangs on your hands you might also
continue your 'Mr. Wazygoose Gose His Ways' diary and drawings for Phunny Wabbits. Cancel the Stockholm and Christiana detour,
interest having subsided, and proceed direct to Trondheim, where you may as
well occupy yourself with gathering material for the mediaeval Italian feuilleton which I suggested to you —
changing the locale to Scandinavia, of course, and for Marco Polo, substituting
as a hero, say, Gustavus Adolphus. (Turning to Mr. Newman.) Good afternoon, Mr. Newman. I see that you bring an introduction from my
friend Snarling, who suggests that you can do useful work for us. Very good.
(Looking at watch.) I think that I can just spare seven
minutes. Have you anything with you?
Mr. Newman (dropping
some manuscripts and picking them up again): Er – yes, a few. That is to say, I did — Tales, you know, but
anything you thought —
Editor (taking one): Ah! short stories! Excellent!
I think our stock is getting low.
How many have you with you? About
eighteen? Oh, well; that's a start, of
course. I suppose you could manage an
average eight or ten a week as a regular thing.
We require an immense number for our weekly Fountain of Fiction alone.
The great thing is to catch just the particular style we require.
Mr. Newman: I, ah —
hoped that you might like this, sir. I
have spent a great deal of time and thought upon it — "The Mirage of a
Soul." It is an attempt to work out
the natural development of a woman's mind and destiny in certain circumstances
and under the influence of romantic surroundings.
Editor: H'm. Can't really say that the title strikes me as
being quite catchy enough for the Fountain. Let me see how it goes on; perhaps I can give
you some indication of the sort of thing I mean. Ah, north-east coast of Cornwall! Well, now, why not lift the thing bodily into
London? How many of our readers have
ever been on the north-east coast of Cornwall?
On the other hand, make it London, and you are on terms with them
straight off.
Mr. Newman: Well,
really, of course, if you think it better; but, as a matter of fact, I made
rather a close study of the local colour down there.
Editor (turning over
the leaves): Yes, I see. Page on
page of purple tints, space, and aching calm.
My dear sir, we should simply have to drop all that. Now, where do we get to anyone? Ah, here — "Mildred." Very good; and "Vivien Mountford":
yes.
Mr. Newman (wishing
devoutly that he had chosen any other story to bring forward): They meet suddenly under romantic
conditions. He saves her life, and
before she can even thank him he has to fly for his own. For this I had to use — it's not very
original, I'm afraid, but nothing else served so well — I had to use a mad
bull.
Editor: Oh, a mad
bull is all right. I don't think that we
have had one for the past six months.
Mr. Newman: But you
see the impossibility — in London?
Editor: Not at
all. What is the difficulty?
Mr. Newman: Why, the
whole atmosphere of the incident. The
fields —
Editor: Have it in
Lincoln's Inn Fields, if you like. Let
me give you a rough outline. (To Lady Secretary): Miss Brown, just type this as I go on,
please, and then Mr. Newman can take it with him. Call it "Mildred's Mad Bull" — much
more snappy of a title than the other.
Then open straight away without any beating about the bush:
'Excuse me, but I think this is
yours.'
Mildred turned with a start. 'Oh, thank you,' she said, accepting the
proffered glove. 'How careless of
me! I suppose I dropped it as I crossed
the road.'
'Yes,' said Vivien, looking down
admiringly into her velvet eyes, and thinking how they seemed to light up the
dull prosaic region sacred to the legal profession — for the incident had taken
place in Lincoln's Inn Fields. 'Yes, you
did. But' — with a frank boyish candour
that became him well — 'I kept it for a
minute for the pleasure of watching you.'
Mildred's eyes fell before his
honest admiration. She would have gone
on, yet she lingered. At that moment a
confused outcry, mingled with the roar of some infuriated animal, reached their
ears.
'What can it mean?' exclaimed
Mildred, trembling and turning pale.
'Do not be afraid,' he replied,
drawing himself up with a gesture of simple manliness that became him —
'Whatever it is, I am here to protect you, and it is unlikely to come this
way.'
But even as he spoke these
reassuring words, the roar grew louder, and the next moment a huge and maddened
bull emerged from Little Turnstile, and, with dilated eyes and proudly arching
neck, bore down upon them. Mildred gave
a despairing cry, but Vivien was equal to the emergency. He had already noticed that they were
standing beneath a lamp-post.
'Quick!" he cried, lifting
her lithe and fragile form in his arms.
'Pull yourself up to the bar and sit there!'
Even at that moment he did not
fail to notice the easy grace with which she swung herself on to that
precarious perch.
'Save yourself!" she called
down in an agony of dread. 'Oh do
something — but there is no more room up here.'
There, you see, that cuts out about two thousand words of
opal sunsets and purple headlands, and reaches the same point.
Mr. Newman (somewhat
dazed): But what — what on earth is
a mad bull doing in the heart of London?
Editor: For the
matter of that, what is a mad bull doing on the coast of Cornwall? A mad bull must be somewhere, and considering
the relative importance of the place it is much more likely to be in London
than in Cornwall.
Mr Newman (anxious to
propitiate): I certainly now see the
possibility of such an incident taking place in London, sir; and if your wide
experience thinks the change desirable, I will alter the venue, of course. But I might remind you that originally the
bull was introduced to part Mildred and Vivien immediately after he had saved
her life.
Editor: True; I had
forgotten that. (Briskly, after a five seconds' pause) And a very good opportunity it gives you,
too, for something really stirring after this style. Miss Brown:
On, on, he tore. The thundering hoofs behind seemed nearer
every step, the hot, sickening breath of the mighty beast rolling onward from
its bellowing throat, lapped around him like a vaporous cloth that would choke
him in its folds. As in a dream, the
long vista of the lamps of Oxford Street rose, only to fall in his wake, the familiar
landmarks melted; like a nightmare the noises of the street and the cries of
those behind blended into one great roar, like rushing water in his ears. A shot rang out, still the pursuing hoofs
never faltered. On, on, on. From the top a Bayswater 'bus a blue-garbed
butcher trumpeted through his hands a stentorian message, possibly words of
encouragement or advice, but they were as impotent to reach him as puny
snow-flakes in a driving storm. On, on,
still and ever on. At the window of a
well-known soap emporium the beast paused, but only for a moment, and, as if
refreshed by the halt, brief as it had been, it came on faster than
before. Vivien's breath was coming in
gasps now; his burning feet blundered once or twice in their duty. The pursuing hoofs were certainly nearer, the
horrid breath lapped him in a closer embrace.
The world around him grew dim; the end could only be a matter of seconds
now. 'Mildred!; he murmured between his
set teeth, and at the word hope grew anew within him. Ahead, through the hazy gloom, he had caught sight
of the lights of the Frascati Restaurant.
Ahead, but oh! how far it seemed, that brightly illuminated haven of
refuge. Could he reach it?
Mr. Newman (bewildered
out of all diplomacy): But why in
creation should he want to reach it?
What has Frascati's to do with the story?
Editor (shrugging his
shoulders): He must stop somewhere.
You can't have the man pursued by a mad bull aimlessly wandering all
over London with no definite object in view.
Mr. Newman (recovering
himself): Oh, quite so. Only for the moment I failed to see the
connection.
Editor: Anywhere else
would do equally well, only I understood that you were keen on a little local
colour. Let Vivien just reach the
British Museum railings if you think Frascati's is too far, but if you find
that the subject suits your pen there is no reason why you should not zigzag
him all across Bloomsbury, and finally leave the bull foaming with rage outside
the glass doors of Madame Tussaud's. The
great thing is to keep him moving, and growing fainter, and the bull always
getting nearer, and don't forget to let his breath come in gasps — sobbing
gasps towards the finish. I've
frequently watched people reading our stories in trains and tea-shops, and I've
noticed that they almost invariably gasp themselves when the hard-pressed
heroes do, if it's well sustained. Well,
good afternoon. Sorry I can't detain you
any longer now, but I've already overstepped —
Mr. Newman: Thank
you. I think I understand the sort of
thing you require exactly. And if I
alter "The Mirage of a Soul" in the way you have taken so much
trouble to explain, you think that you will be able to accept it?
Editor (with sudden
caution): Of course, that depends on
how it finally comes out. But I think
that you have the foundation for a striking piece of work there. By the way, what length did you say it was?
Mr. Newman: A little
over eleven thousand words, I think.
Editor: Um. Better squeeze it down to three thousand five
hundred. You'll find it all the crisper
after a little trimming. That is
practically our limit for a story of that type; the romantic period and heavy
tragedies will stand another five hundred.
Good afternoon.
Mr. Newman: Yes, I'll
remember that. And may I address the
manuscript to you personally?
Editor: Not at all
necessary. Everything is carefully read,
you may rely upon it. Ask to see Pogson
when you bring it, if you like. Good
afternoon. Miss Brown —
Mr. Newman: Good
afternoon, and I'm greatly obliged to you for the trouble you have taken.
Editor: Not at
all. Glad to be of service, especially
to a friend of Snarling's. Miss Brown,
will you tell the general office to —
[Exit Mr. Newman.
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