Ernest Bramah "Snap" in The Secret of the League

I just finished reading Ernest Bramah's 1907 futuristic thriller The Secret of the League: The Story of a Social War.  The book, now out of copyright, can be found on the Gutenberg website.  I found the social commentary in the second chapter to be the most sparkling part of the book.  Many of Bramah's satirical comments could be applied wholesale to our own era with only minor adjustments, such as extending his criticisms of newspapers to also cover cable news programs.  Here are some excerpts:

An intelligent South Sea Islander, who had been imported into this country to stimulate missionary enterprise, on his return had said that the most marked characteristic of the English of the period was what they called "snap."The nearest equivalent in his own language signifying literally "quick hot words," he had some difficulty in conveying the impression he desired, and his circle had to rest content that "snap" permeated the journalism, commerce, politics, drama, and social life of the English, had assailed their literature, and was beginning to influence religion, art, and science.

[...]

Of the new papers, of their sprightliness, their enterprise, their general all-roundness, their almost wicked experience of the ways of the world, from a quite up-to-date fund of junior office witticism to a knowledge of the existence of actresses who do not act, outwardly respectable circles of society who play cards for money on Sunday, and (exclusively for the benefit of their readers) places where quite high-class provisions (only nominally damaged) could be bought cheap on Saturday nights, it is unnecessary to say much.

[...]

The Whip described its programme as "Vervy and nervy; brainy and champagny." The Broom relied more on solider attractions of the "News of the World in Pin Point Pars" and "Knowledge in Nodules" order. Both claimed to be written exclusively by "brainy" people, and both might have added, with equal truth, read exclusively by brainless. Avowedly appealing "to the great intellect of the nation," neither fell into the easy mistake of aiming too high, and the humblest son of toil might take them up with the fullest confidence of finding nothing from beginning to end that was beyond his simple comprehension.

But the most cursory review of national "snappishness" would be incomplete if it omitted the field of politics, especially when the period in question contained so concentrated an accumulation of "snap" as a general election. Contests had long ceased to be decided on the merits of individuals or of parties, still less to be the occasions for deliberate consideration of policy. Each group had its label and its "snap-cries." The outcome as a whole—the decision of each division with few exceptions—lay in the hands of a class which, while educated to the extent of a little reading and a little writing, was practically illiterate in thought, in experience, and in discrimination. To them a "snap-cry" was eminently suited, as representing a concrete idea and being in fact the next best argument to a decayed egg. That national disaster had never so far been evolved out of this rough-and-ready method could be traced to a variety of saving clauses. At such a time the strict veracity of the cries raised was not to be too closely examined; indeed, there was not the time for contradiction, and therein lay the essence of some of the most successful "snaps."

Misrepresentation, if on a sufficiently large scale, was permissible, but it was advisable to make it wholesale, lurid, and applied not to an individual but to a party—emphasising, of course, the fact that your opponent was irretrievably pledged to that party through thick and thin.

In other words, it was quite legitimate for A to declare that the policy of the party to which his opponent B belonged was a policy of murder, rapine, piracy, black-mail, highway robbery, extermination, and indiscriminate bloodshed; that they had swum to office on a sea of tears racked from the broken hearts of an outraged peasantry, risen to power on the apex of a smoking hecatomb of women and children, and kept their position by methods of ruthless barbarism; that assassination, polygamy, thuggeeism, simony, bureaucracy, and perhaps even an additional penny on the poor man's tea, would very likely be found included in their official programme; that they were definitely pledged to introduce Kalmucks and Ostyaks into the Government Dock-yards, who would work in chained gangs, be content with three farthings for a fourteen hours' day, and live exclusively on engine waste and barley-water.

This and much more was held to be fair political warfare which should not offend the keenest patriot. But if A so far descended to vulgar personalities as to accuse B himself of employing an urchin to scare crows at eightpence a day when the trade union rate for crow-scaring was ninepence, he stood a fair chance of having an action for libel or defamation of character on his hands in addition to an election.

Of course the schools could not escape the atmosphere. The State-taught children were wonderfully snappy—for the time being. Afterwards, it might be noticed, that when the props were pulled away they were generally either annoyingly dull or objectionably pert, or, perhaps, offensively dully-pert, according to whether their nature was backward or forward, or a mixture of both. The squad-drilled units could remember wonderfully well—for the time; they could apply the rules they learned in just the way they were taught to apply them—for the time. But they could not remember what they had not been drilled to remember; they could not apply the rules in any other way; they could not apply the principles at all; and they could not think.High and low, children were not allowed to think; with ninety-nine mothers out of a hundred its proper name was "idleness." "I do not like to see you sitting down doing nothing, dear," said every mother to every daughter plaintively. "Is there no sewing you might do?" So the would-be thoughtful child was harried into working, or playing, or eating, or sleeping, as though a mind contentedly occupied with itself was an unworthy or a morbid thing.